How to Make a Sales Page That Sings!


How to Make a Sales Page That Sings!

How to Make a Sales Page That Sings!

As soon as you complete your eBook, printable, or course, your next focus should be creating a compelling sales page. This blog post will provide a sales page template formula with design and copy tips.

Your digital product page is a special page which requires and deserves your full attention. This is because a well-written sales page acts as a virtual salesperson to promote its benefits and features 24/7.

READ RELATED: How to Sell Digital Products on Your Blog

It is not uncommon for a sales page to take weeks to complete, and there is often a mysterious ebb and flow to the creation process. It is also not uncommon for some marketers to spend $10,000 and up on a sales page, because a well-written sales page has the power to attract millions of dollars in sales.

Writing a Sales Page Requires Copywriter Skills

If you are already a blogger, you may be interested in learning the art, craft, and science of copywriting. Copywriting is writing words that persuade and/or sell. Furthermore copywriting skills will make or break the sales page, so it’s worth taking the time to do it right. There is a definite skill to copywriting, and when done right, can inspire sales of your digital product.

sales-page-template

Use the AIDA Marketing Strategy

Copywriters often use the AIDA Marketing Strategy when writing words to attract customers and clients. It’s a simple formula:

A: Attention – Grab attention with a headline
I: Interest – Offer an interesting solution for your audience’s need or pain point
D: Desire – Stir up the flames of desire
A: Action – Give them a call to action

Elements of a Successful Landing Page That Sells

A successful sales page requires several elements to attract sales. If you have a sales page on your blog, create a landing page without a sidebar or other distractions. A landing page is a focused page where you send your potential customers to “land”, and learn only about your product, and how it can help them.

  1. Name of Product: What is your product called?
  2. Tagline or Subtitle: Your tagline or subtitle is descriptive, and tells a prospective customer what they’ll learn
  3. Headline/Hook: An attention grabbing statement or question
  4. Pain Points – List some issues that your audience has
  5. Turning Point or Solution – Offer a view of the future with the problem solved
  6. Images – Break up text with graphics
  7. Description of Your Product – Let people know what you’re selling
  8. Your Differential Advantage – How is your product different from others in your niche?
  9. Outline of Your Product – Share eBook Table of Contents or Course Curriculum
  10. Testimonials and/or Case Studies – Share social proof from other people who have worked with you, used your product, or otherwise benefitted from your content.
  11. Bio – Let us know who you are, what you do, and who you serve
  12. Refund Policy – Let people know your refund policy before they purchase.
  13. Frequently Asked Questions (FAQs) – Common questions
  14. Price – Tell us how much your product costs
  15. Buy Buttons – Have at least two buy buttons on the page, so they’re easy to find.

 sales-page-template

Ready to make your sales page sing?

AUTHOR: CARLA LYNNE HALL
Carla Lynne Hall is a Digital Business Coach who teaches online courses for bloggers and online influencers who  want to grow an audience, build a profitable online business, and enjoy a lifestyle to outside of the regular 9-5.  She also runs the Internet Famous VIP Mastermind Group on Facebook, where she provides group coaching and challenges. Join today at https://InternetFamousVIP.com.


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